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Storytelling is the ancient art of conveying events in words, images, and sounds, often by improvisation or embellishment. Stories have probably been shared in every culture and in every land as a means of entertainment, education, preservation of culture and to instill knowledge and values/morals. Crucial elements of storytelling include plot and characters, as well as the narrative point of view. Stories are frequently used to teach, explain, and/or entertain. Less frequently, but occasionally with major consequences, they have been used to mislead. There can be much truth in a story of fiction, and much falsehood in a story that uses facts.

Storytelling has existed as long as humanity has had language. It's the world of myth, of history, of the imagination...it explains life. Every culture has its stories, legends, and every culture has its storytellers, often revered figures with the magic of the tale in their voices and minds.

The appearance of technology has changed the tools available to storytellers. The earliest forms of storytelling are thought to have been primarily oral combined with gestures and expressions. Rudimentary drawings such as can be seen in the artwork scratched onto the walls of caves may also have been early forms of storytelling. Ephemeral media such as sand, leaves, and the carved trunks of living trees have also been used to record stories in pictures or with writing. With the advent of writing and the use of stable, portable media stories were recorded, transcribed and shared over wide regions of the world. Stories have been carved, scratched, painted, printed, or inked onto wood or bamboo, ivory and other bones, pottery, clay tablets, stone, palm-leaf books, skins (parchment), bark cloth, paper, silk, canvas and other textiles, recorded on film and stored electronically in digital form. Complex forms of tattooing may also represent stories, with information about genealogy, affiliation and social status.

Traditionally, oral stories were passed from generation to generation, and survived solely by memory. With written media, this has become less important. Conversely, in modern times, the vast entertainment industry is built upon a foundation of sophisticated multimedia storytelling.

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